Acquisition grew 400% and ROI grew 16%.
- SectorBetting
- ProductsPoker, casino and sports
- MarketsMany markets at once
The story
The situation
PokerStars wanted to grow acquisition across three products: poker, casino and sports. It needed that growth while keeping and improving ROI.
The campaigns ran in many markets, with data from many sources. It needed one set of numbers it could act on in real time.
What we did
We ran PokerStars' acquisition, including paid social, across all three products.
We built our own data pipelines and dashboards to run it. One data model matched every channel into one set of numbers across poker, casino and sports. That let a lean team run multi-market campaigns at scale.
The results
Overall acquisition grew 400%. ROI grew 16%.
What happened next
The pipelines we built here became the first version of the system we run today.
Michael BoardmanSenior Paid Social Manager, PokerStars“Outflink are great to work with, they bring a lot of gambling sector experience to everything they do. Their knowledge and skill level across the wide spectrum of paid social has been invaluable when dealing with complex and challenging multi-market campaigns, delivering at scale.”