Campaigns grew 70%, and the team saved 1,000+ hours a year.

NeoGames needed one set of numbers for its marketing, across several products and many channels. Its marketing team needed one dashboard to track campaigns, report to stakeholders and forecast player lifetime value (LTV).

The data came from many sources. The team spent a lot of time matching the numbers by hand, instead of working on growth.

We ran acquisition for one of NeoGames' North American lottery programs, on our own data pipelines.

We built a system that collects the data from each channel, processes it and combines it with NeoGames' own data in one source. From that source we built a live dashboard across every channel.

Their BI team got clean data, and their marketing team got live numbers.

Campaigns grew 70%. The team saved more than 1,000 hours a year, and the matching by hand stopped.

A year after that work ended, NeoGames came back for the data itself: the pipelines, the feeds and the reporting, this time across the wider group. They are still a client.