Every marketing channel in one clear dashboard.
- SectorOnline trading
- ChannelsThe major search channels
The story
The client
Hantec Group was founded in Hong Kong in 1990 and grew into a multinational financial broker. It listed on the Hong Kong Stock Exchange in 2000.
Hantec Markets opened in Sydney in 2008, and its flagship office in London in 2010.
The situation
Hantec Markets ran online campaigns for its trading platform in several markets, on the major search channels.
The team found it hard to manage the campaign data and combine it with its own conversion data. With the data spread out, it was hard to find insights and improve campaigns. The team needed one system that brought the data together, and that everyone in marketing could use and trust.
What we did
We reviewed the existing data set-up and analysed the data available. Then we redesigned how the data was tracked and how it was stored.
On top of that, we built a custom marketing dashboard. It brings the data from every marketing channel into one view that is easy to use.
It was the same way of working we had proven in betting and lotteries, applied to online trading.
The results
The dashboard saved the team time and let it focus on strategy. It showed clearly what worked and what needed to improve.
The team made better-informed decisions, and campaign performance improved.
Nader NurmohamedChief Operations Officer, Hantec Markets“Of the many vendors I have worked with, especially around marketing tech consultants, Outflink is by far the most professional and responsive I worked with. I would highly recommend them.”