Conversions in Spain grew 160% in a year, and CPA held steady.
- SectorBetting
- MarketsSpain, Mexico and Colombia
- ChannelsGoogle Ads, Bing and Apple Search Ads
The story
The client
Codere Online is part of the Codere Group, a casino operator. In December 2021 it became the first gaming operator in Latin America to list on Nasdaq.
Codere is the official betting partner of Real Madrid in Latin America, River Plate in Argentina and Monterrey Rayados in Mexico.
The situation
Codere ran Google Ads campaigns in several Spanish-speaking markets. It wanted to lead its main market, Spain, and to grow in new markets in Latin America. The team had no systematic way to scale.
It also needed to match ad platform data with its own conversion data, to see the whole acquisition funnel.
What we did
We took over all of Codere's Google Ads accounts in Spain. We rebuilt the account structure. We found and fixed tracking problems that were holding performance back.
With that in place, we scaled acquisition in Spain. We also launched new channels: Bing and Apple Search Ads.
We then used the same method in Mexico and Colombia. In Colombia, we worked with Google's Colombia team through the regulatory process to launch the account.
We also built a marketing dashboard that brings every platform's data into one source.
The results
In Spain, conversions grew 160% year over year, at the same CPA.
In Mexico, acquisition grew 77% year over year. Codere became one of the top two operators in the market.
In Colombia, average monthly acquisition grew 65% in the first year.
What happened next
This is where we first built the way we run campaigns today. Codere is still a client.
Alberto TeliasChief Marketing Officer, Codere“Working with Outflink has been a fantastic solution for us. They don't feel like an external resource and work closely with us to deliver great results on our investment. We believe this is the kind of partnership that will help us grow, and we are looking forward to our continued collaboration.”