We run your paid campaigns, and the tracking and reporting around them.

Most of our work is for betting and lottery brands. Here is what we do for a client.

Performance screen for a sample operator: CPA and FTDs, a 28-day CPA line against the previous 28 days, and CPA by market.

What we run

We have run search, app campaigns, paid social, Apple Search Ads and in-app display.

Search and app campaigns

We run Google search campaigns, Google app campaigns and Apple Search Ads. We bid each channel against the CPA we agreed and what your players are worth.

Paid social

We run paid social campaigns on Meta, judged on the same FTDs and CPA as every other channel. For PokerStars we ran paid social across poker, casino and sports, in many markets.

In-app display

We run in-app display campaigns. For William Hill we ran them for a year and brought every source into one report.

Tracking and measurement

We set up and check the tracking that tells each ad platform about your FTDs. Then we tie the spend in every channel and market to FTDs, CPA and player value. That gives your marketing and BI teams the same numbers.

Creative results by market

We track which ads bring FTDs, and at what CPA, in each market. We put spend behind the ads that work and pause the ones that do not.

Weekly reporting and a record of every change

Every week you get spend, FTDs and CPA by channel, against the target. We record every change we make and why, and the record stays with your account.

Competitor and market events

We record when a competitor or a market event moves your numbers. So when CPA changes, there is a reason you can check.

What you see while we run it

Which ads bring FTDs in each market, and what your competitors are offering.

Creatives screen for a sample operator: ads ranked by CPA against the market average, each marked scale, hold or pause.
Competitor search: one rival brand typed in, its offer count on Meta, Google and Apple Ads, and its current ads with each offer read out in plain words.

How you can work with us

Either way, we start with one market for ninety days.

All your paid marketing

We run all your paid marketing. We take it over market by market, starting with one.

One market next to your team

We run one market next to your own team or your current agency. You compare the numbers.

How the ninety days work

Sectors we work in

We know FTDs, player value and the rules of regulated markets. Other performance-driven brands are welcome. If your marketing is judged on cost per customer, we should talk.

  • Betting
  • Lotteries
  • Online trading

Examples from client work

  • +28%

    At one client, one market's app campaigns beat the monthly FTD target by 28%, on 9% less spend than the budget.

  • 52.5%

    At one client, 52.5% of new depositors came through the app, and none could be traced back to an ad.

  • 160%

    Codere's conversions in Spain grew 160% in a year, with CPA held steady.

Start with one market.

Ninety days, against a target we agree first.

Talk to us about one market