We run paid marketing for performance-driven brands.
Most of our work is in betting and lotteries. We have also worked in online trading.
10years running paid marketing
$150M+in managed ad spend
What we have run
We ran acquisition for PokerStars and Codere across many regulated markets. We ran a North American lottery program for NeoGames, and in-app display for William Hill.
How we started
We started by running acquisition for regulated betting brands, in many markets at once. Every channel reported its own numbers, and teams spent half the week matching them by hand.
So we built our own way to run campaigns. We tie each campaign to the players it brings, and we record every change. Our clients ran bigger campaigns with leaner teams.
We still work this way. Codere is still a client. NeoGames came back a year after our first project ended.
